The following report reviews the latest data extracted from the Revenue Management Software Revolution Plus, updated March 21, 2021 and based on a total sample of 300 Italian properties (3 and 4 stars hotels) in city, mountain, seaside and lakeside destinations, employing Franco Grasso Revenue Team’s consultancy services.
Despite all difficulties and uncertainties, the scenario for next months looks quite promising.
One year after the start of the pandemic, the world of tourism is making a first assessment of the situation and, as we well know, for the hospitality industry, this was the most severe crisis on record, one which has particularly affected cities and city hotels.
With this report we are going to analyze the trend of 2020, and we will make projections for 2021. Is there hope? The numbers tell us yes!
Revenue Management? It’s not only hotels, airlines or other means of transport. Let’s talk about beach facilities for instance: here what happens when we “throw the static price list” of beach umbrellas.
Here we are, with our customary monthly appointment to conduct a final analysis of the results for September for city hotels, as well as the results for seaside and mountain seasonal destinations. Plus, we will analyse the evolution of performances from lockdown until now.
It’s worth mentioning that in August hotels in Italy have surpassed 2019 levels for the first time post-Covid on all key parameters (occupancy, RevPAR, ADR). But the “threat” of a second wave is the main topic of these days: what will really happen from a tourist and health perspective?