A winning philosophy that, once discovered, belongs to you. Almost two years ago, we found out “The Art of Making Revenue” thanks to the lucky encounter between Franco Grasso and his Team. Since then, a real revolution has started… in our revenue, work, and trust in the possibilities the tourism industry can offer. A heartfelt thanks for showing us the main path, with professionalism and generosity.
It’s been almost a year since I entrusted my hotel to the Revenue Team’s consulting services, and I have to say the improvements were visible from the very first day. We have managed to have many guests since the first weeks and this led our online brand reputation to the highest level, beyond the rosiest expectations. Within a few months, we reached a sales volume that I believed and wished I would reach only after two or three years. I’m really satisfied.
Precise and punctual, always paying attention to any need and requested suggestion. Thanks to their support, I’m learning a different way to work and my hotel is doing very well in high and low season.
It’s a concrete relationship with a team of super motivated people who, with great professional dedication, have significantly contributed to the growth of our hotel. Franco Grasso’s consulting offer is in line with our needs as hoteliers. They are available 24/7 and reply very quickly.
We met Franco Grasso almost four years ago. It was a tough time for our hotel as we were trying to adapt the sales management to a more up-to-date demand. We were aware that everything that had been done excellently up until that moment by our parents was starting to plod along behind a world, the tourism. Thanks to the internet, this world was going at a higher speed than ours and asked us for answers we weren’t ready to give that quickly. In our mind, we had different ideas that lacked a leading theme though – Franco helped us find it. The cooperation with Franco and the Revenue Team has been stimulating since the beginning, because it forced us to study and be way more up-to-date than what we had done until that moment. Moreover, we had to learn to call into question beliefs and commonplaces to get to improve the hotel’s results. We are happy of the taken path as this cooperation led us to better ourselves and obviously because the hotel’s results have improved.
It’s been 2 years since Villa Fiorita (Giulianova) started working with Franco Grasso’s Revenue Team, which I consider one of the collaborations that have given me the idea of being an incessant and progressive growth the most. Those who love this job and believe in the professional growth through the development of their own tourist and hospitality business can’t and must not underestimate the existence of these new pricing analysis techniques (and the term is reductive!). Not approaching one’s sales techniques according to Revenue Management, in my opinion, can be compared to a closed window to the future, denying new different and important possibilities to one’s own expectations. Revenue Management may be seen as the main incentive for the staff’s development on the socio-economic changes we are surrounded by every day..!!! Professor Grasso managed to put together a young but extremely valid group of people.
I’ve recently started my collaboration with the Team, therefore I can just comment the start-up service, during which I have been supported with accuracy and professionalism. The girls I worked with proved to be absolutely open to dialog and carefully explained me what our collaboration would consist of. Little by little, I’m sure the collaboration will become profitable and satisfactory!
Promptness and availability are the flagship of the Revenue Team. They can be easily reached both at the phone and online, at any time. They are very dynamic and attentive to all our -sometimes uneasy- requests, which are fulfilled with diligence and precision.
After three years of collaboration with the Team, we can consider ourselves satisfied with the obtained results. We are thankful for helping us understand and learn what we believed to be a totally new way to present ourselves in the market. We have learnt a lot and way more we will in order to reach even bigger goals!
Applying Revenue Management techniques is not only a possibility but a need, when in a difficult economic situation like in these years we are living. Franco Grasso’s Team turned the negative trend of the last years around, bringing the “smile” back to our registers… Extremely prepared, professional and always ready to give the right suggestion at the right time. They supported and guided us through brave choices, leading us directly to success.
It’s really impossible not to praise them… as a matter of fact, it would be hard to find a reason to criticize them! The ability to offer an effective availability 24h a day with punctuality, the rapidity to solve any doubts or give answers, the friendliness in the communication (that never hurts!) make us see them as an integral part of our company, not “just” external advisors. We have acquired more operative reassurance and recovered the energies to invest in a continuous educational upgrade. Go Team!
Writing a review on the Revenue Team and Franco&Franco’s consulting is a “hard” job as the addressee of this review (the possible client) is looking for an evidence that could lead him to abandon the old ideology of the static pricing list to embrace the philosophy of the dynamic rate. We don’t believe in “magic wands”, we believe in development and the need to change searching for the redefinition of the company’s goals, the first of which is having greater profit margins: in this regard, choosing the Revenue philosophy has been essential! We took the choice into consideration also believing in this radical organizational change. The Revenue Team has always been there with an efficient monitoring service (thanks to the web interface “Revolution”) and providing answers via email almost in real time. I’d like to quote a sentence by Paulo Coelho: “Really important meetings are planned by the souls long before the bodies see each other. Generally speaking, these meetings occur when we reach a limit, when we need to die and be reborn emotionally..” Clearly, “bodies and souls” have nothing to do with this context, but the choice of a Revenue philosophy was taken in a moment when our company needed to change direction in its management. Essentially, it had gotten to a cutoff point that didn’t give any space to development, nor to that motivational push that’s at the base of the business engine… thus, in a way, we needed to die (abandoning the old sales philosophy) and be reborn emotionally (embracing Revenue Management).
After attending many courses held by Franco Grasso over the years, I decided to entrust Palazzo Papaleo hotel to the “Italian Revenue Management guru” and his Revenue Team. The decision was taken both to lighten my job in the company and to better understand the working method of these young and really capable guys! A team available 24 hours a day, 7 days a week. A group of workers that tirelessly keep us company with their emails even at night…Because this is a team that never sleeps! Thank you guys for always being there for us!
Let’s start by saying that I was managing my hotel in the old style: – Waiting for customers to come by; – Advertising the Hotel via printed material or some local broadcasts at the most – Entrusting to agencies or the tourist office of the area – Waiting for someone to bump into our website Last year, we opened Residence Hotel Al Bosco-s season and immediately started applying Revenue Management. It was pure revolution!!! At the beginning, we had some doubts since we didn’t know it very well. However, little by little, we put into practice all the techniques we were learning depending on the arising issue. We applied the Revenue method, reaching results that amazed everyone: not only us but also many other hotels in the area. We are in 2015 now, we will open the season earlier than other hotels here. Customers are still interested in our hotel, we’ve received many reservations both from the internet and directly. In conclusion, we can’t help but thank Revenue Management!!!
A staff that is open to dialog and professionally reliable. It’s the best for all those companies that have to face a dynamic and continuously evolving market.
Managing to get the Revenue perspective is not easy at the beginning. Franco Grasso and his collaborators guided us through this path that gave great results, and showed us that the world of tourism and Revenue Management are continuously evolving; what was new yesterday is just routine today and needs to be changed again… Being flexible and ahead of time to be fully ready is an integral part of success!
We decided to avail ourselves of Franco Grasso’s Team’s collaboration in November 2012. Despite the legitimate starting fears about the drastic change of pricing strategy, within 12 months’ time we registered a productivity increase of over 70% with evident benefits. Our contact person proved to be always ready and available to solve any doubt and meet our needs, both via email and at the phone. Perhaps, the responsiveness in price dynamism should be higher when the hotel receives many reservations, but there’s always time for improvement.
I have never been skeptical about the theories on which Revenue Management is based, on the contrary I consider myself a strong supporter of such approach. Attending different meetings and workshops held by Franco Grasso, my enthusiasm and interest in Revenue have definitely become greater. Our collaboration only started in April 2014, therefore I have great expectations for the upcoming season. To this day, I am confident about some very important aspects that emerged from the work with the Team: growth of the foreign clientele (20% more compared to the total number of guests registered in 2013), increase in the number of reviews on the main travel web portals, increase in the sales volume (even if to a small extent compared to the previous year, there has been a significant reduction of the expenses related the purchase of raw material), synergy with the members of the Team. At the beginning, it was obviously necessary to go through a trial stage to understand the rate management dynamics. Currently, I am definitely pleased with the availability of the Team I relate to. Whenever we have had a problem, they have always proved to be willing and ready to find the solution.
Franco Grasso Revenue Team’s consulting mainly means for us having an external office that constantly takes care of our hotel, paying attention to the evaluation of the best pricing strategies. Moreover, their coaching allowed us to develop our potential, improving the performance of our personal front office.
The experience with the Revenue Team changed the way our company Tenuta Santi approaches the market. We went from a stage of static rates to one of rate dynamism that led to a noteworthy occupancy increase over 2014. We believe that the constant support that the Revenue Team daily offers to our Urbino Resort staff is the success of this strategy. Together with great professionalism and a long-term view, this represents the key to success in the hospitality market, in a period of crisis. Moreover, the Revenue Team’s kindness and youth are their plus value that makes the collaboration worthwhile under every aspect. Thanks to the Revenue Team, not only is the rate management dynamic, but also is our daily relation with experts who are always willing to fulfill our needs and solve our doubts.
We entrusted in Franco Grasso Revenue Team’s hands two years ago by now, reaching great results. I think we would have never chosen to apply Revenue Management, if we hadn’t met them. Everything is done with care, professionalism and much enthusiasm. It’s a group of well-prepared and always available young workers. I will soon make use of other services, as I’m convinced that they will bring many benefits.
It’s our third year with Franco Grasso Revenue Team and I can assert that I have reached amazing results with an outstanding increase in the turnover. The whole staff is constantly available every day, which has led us to concrete and important results and goals, maximizing our incomes. Thanks to everybody and…Go Revenue!
A mental and entrepreneurial revolution that has allowed us to optimize the occupancy rate and boost the income!
I’m Emilia Esposito, owner of Le Terrazze in Conca dei Marini, hotel that has been supported by Franco Grasso’s staff for a year. I’d like to praise Franco Grasso for his collaborators: I have just finalized the two courses held in Salerno at the Chamber of Commerce and it was a superb emotional experience. They gave me the hope that my daughters can reset everything that doesn’t work and, with professionalism, result of study and continuous updating, get a new world moving again. Thanks and good luck with your job! Emilia Esposito, hotelier in… crisis!
Since the moment we started working with Franco Grasso Revenue Team, we have only had satisfactions. The great professionalism of the Team and the obtained results are outstanding. They completely changed our marketing strategies and helped us improve the hotel’s profits and brand reputation.